Marketing strategy & consumer behavior
Market research, customer psychology, strategic choice and value management.
Tiếng Việt
Teaching & Advisory
Executive training in AI, marketing and customer experience.
Assoc. Prof. Nguyen Hai Ninh (Dr.Hani) develops training and management advisory around each organization’s context, objectives and data. Topics connect business strategy, marketing, customer experience and applied AI with practical cases and tools.
20+years connecting teaching, research and business practice
Audience
Students, graduate learners, management teams and organizations working on specific management problems.
Teaching areas
From management foundations to analytical capability.
Courses for undergraduate, graduate and executive learners are organized around four professional domains.
Digital marketing & brand management
Omnichannel communication, brand building and digital marketing operations.
Business & international markets
Growth strategy, business models and international market development.
Omnichannel retail & customer journey
Channel integration, customer experience and journey design across touchpoints.
Executive training
Programs designed from real organizational issues.
Topics can be delivered independently or combined according to objectives, audience and operational context.
Direction
Strategy & business models
Competitive advantage, strategic choice, operating models and international market development.
Market
Marketing strategy & brand training
For marketing teams and managers: clarify target customers, positioning and value propositions; connect integrated communication, digital marketing and brand management with business objectives.
Customer
Customer experience training & advisory
For customer-facing teams and managers: understand customer profiles, map journeys, identify friction at touchpoints and prioritize service improvements across channels.
Organization
Leadership & change
Transformational leadership, innovation, risk management and middle-management capability.
Growth
Sales & channel development
Sales skills, negotiation, channel management and digital channel development.
Technology
AI training for leaders and teams
For managers and teams bringing AI into daily work: select suitable tasks, design workflows, define human review and evaluate output quality. Content is tailored to the organization’s data and operating context.
Program design
Four steps from diagnosis to evaluation.
- 01
Diagnose the context
Clarify the audience, problem, objectives and implementation constraints.
- 02
Design the content
Select frameworks, cases, tools and learning activities that fit the context.
- 03
Facilitate interaction
Combine analysis, discussion, practice and feedback on real issues.
- 04
Evaluate and improve
Review outcomes, collect feedback and suggest the next application steps.
Implementation experience
Academies & training institutions
- VCCI
- HSB - Vietnam National University, Hanoi
- FSB
- Viettel Academy
Industry, construction & real estate
- VICEM
- Vietnam Steel Corporation
- Vietnam National Tobacco Corporation
- Samsung Electronics Vietnam
- PC1
- FECON
- Saigonres
Infrastructure, logistics & technology
- Vietnam Airlines and member units
- Viettel and member units
- Saigon Newport Corporation
- EVN
- FPT
Banking & financial markets
- SHB
- Vietcombank
- Agribank
- Eximbank
- Indovina Bank (IVB)
- HOSE
- HNX
Contact
Discuss a training or advisory brief.
Share your organization’s challenge, intended participants, desired outcomes and preferred timing through the contact channels below.
Discuss training or advisory