Marketing strategy & consumer behavior
Market research, customer psychology, strategic choice and value management.
Tiếng Việt
Teaching & Advisory
Executive training and management advisory.
Assoc. Prof. Nguyen Hai Ninh (Dr.Hani) develops training and management advisory around each organization’s context, objectives and data. Topics connect business strategy, marketing, customer experience and applied AI with practical cases and tools.
20+years connecting teaching, research and business practice
Audience
Students, graduate learners, management teams and organizations working on specific management problems.
Teaching areas
From management foundations to analytical capability.
Courses for undergraduate, graduate and executive learners are organized around four professional domains.
Digital marketing & brand management
Omnichannel communication, brand building and digital marketing operations.
Business & international markets
Growth strategy, business models and international market development.
Omnichannel retail & customer journey
Channel integration, customer experience and journey design across touchpoints.
Programs for organizations
Choose the issue your team needs to address.
These program outlines are adapted after the initial discussion. The scope, duration, delivery format and learning outputs are agreed with the organization before delivery.
Strategy and business models
- Who it is for
- Leaders and managers clarifying their growth priorities.
- Core content
- Diagnose the problem, select markets, examine competitive advantage and allocate resources.
- Possible learning output
- An outline of strategic choices, assumptions to test and implementation priorities.
Marketing strategy and brand management
- Who it is for
- Marketing, commercial and brand-management teams.
- Core content
- Customer research, segmentation, positioning, value propositions and channel coordination.
- Possible learning output
- An outline of target customers, positioning and criteria for evaluating marketing activities.
Customer experience
- Who it is for
- Service, sales and management teams responsible for customer interactions.
- Core content
- Understand customers, map journeys, identify obstacles and coordinate service recovery.
- Possible learning output
- A customer journey map and a prioritized improvement list with clear ownership.
Leadership and change management
- Who it is for
- Middle managers and teams implementing organizational change.
- Core content
- Delegation, decision rights, coordination, feedback and implementation review.
- Possible learning output
- An action plan for a specific change, with milestones for reviewing progress.
Sales and channel development
- Who it is for
- Sales, account-management and distribution-channel teams.
- Core content
- Customer needs, value propositions, negotiation, channel coordination and after-sales service.
- Possible learning output
- An approach to a customer segment or an improvement to a specific stage of the sales process.
Digital transformation and applied AI
- Who it is for
- Managers and teams improving a specific work process.
- Core content
- Task selection, input data, information security, human review and output evaluation.
- Possible learning output
- A pilot workflow, quality criteria and clearly defined control points.
Program design
Four steps from diagnosis to evaluation.
- 01
Diagnose the context
Clarify the audience, problem, objectives and implementation constraints.
- 02
Design the content
Select frameworks, cases, tools and learning activities that fit the context.
- 03
Facilitate interaction
Combine analysis, discussion, practice and feedback on real issues.
- 04
Evaluate and improve
Review outcomes, collect feedback and suggest the next application steps.
Implementation experience
Academies & training institutions
- VCCI
- HSB - Vietnam National University, Hanoi
- FSB
- Viettel Academy
Industry, construction & real estate
- VICEM
- Vietnam Steel Corporation
- Vietnam National Tobacco Corporation
- Samsung Electronics Vietnam
- PC1
- FECON
- Saigonres
Infrastructure, logistics & technology
- Vietnam Airlines and member units
- Viettel and member units
- Saigon Newport Corporation
- EVN
- FPT
Banking & financial markets
- SHB
- Vietcombank
- Agribank
- Eximbank
- Indovina Bank (IVB)
- HOSE
- HNX
Before we begin
How is the duration decided?
Duration depends on the audience, the depth of practice and the agreed learning objectives. The outline is confirmed after discussing the organization’s needs.
Can the program use our own cases?
The organization can share suitable cases for discussion. Confidential or personal information should be removed before materials are provided.
How do training and advisory differ?
Training develops understanding and skills through guided practice. Advisory focuses on diagnosing a specific problem and assessing possible actions. The two can be combined when appropriate.
Contact
Discuss a training or advisory brief.
Share your organization’s challenge, intended participants, desired outcomes and preferred timing through the contact channels below.
Discuss training or advisory