Tiếng Việt
Assoc. Prof. Nguyen Hai Ninh · Dr.Hani
Senior lecturer, researcher and management advisor in strategy, marketing, customer experience, digital transformation and applied AI.
Professional profile
Assoc. Prof. Nguyen Hai Ninh is a senior lecturer at Foreign Trade University, a researcher and an advisor in strategic management, marketing, customer experience, digital transformation and applied AI.
Core expertise
Strategic choice, competitive advantage, operating models and leadership capability for innovation and growth.
Market research, brand positioning, customer journey management and experience improvement across touchpoints.
Applying data, digital transformation and AI to improve workflows, support decisions and raise work effectiveness.
Research design, data analysis, academic publication support and management education design.
Applied Knowledge
Skills & Personal Development
A request that makes the outcome, boundaries, and check-in point clear gives the recipient more initiative and reduces rework caused by different assumptions.
Technology
A dashboard is not a screen for reporting more numbers. It should help someone identify what to ask, what to adjust, and when to…
Marketing & Business
Small annoyances often never appear in complaint reports, yet they can stop customers before they complete the journey.
Business management
A concise decision log preserves context, ownership, and review conditions so a team does not have to restart the same conversation.
Marketing & Business
Non-buyers can reveal barriers that existing customers have already overcome. A practical approach to learning from deferred purchases, rejected offers and alternative choices.
Market Notes
A new OpenAI data product signals lower barriers to analysis; companies need trusted sources, access controls, and a decision rhythm.
Professional exchange