Knowledge Sharing
A Customer Persona Matters Only When It Changes a Decision
A customer persona is not a fictional profile made for presentation. This article explains how to turn data, observation, and use situations into a…
Tiếng Việt
Applied Knowledge
Read deeply. Understand clearly. Apply responsibly.
Selected articles translated and edited for English readers. Each article connects management concepts, research experience, practical examples and timely market movements with a clear applied orientation.
Knowledge streams
Articles by topic.
English articles
Market Notes
Where Is Financial AI Data Controlled?
Fujitsu’s planned finance AI platform suggests that the enterprise AI race is shifting from model selection to governing data, permissions and operations.
Technology
Design Data So Managers Can Decide
A dashboard is useful only when it helps managers recognize a problem, ask the right question and decide what to do next.
Market Notes
OpenAI Presence and the Challenge of Putting AI Agents into Real Operations
OpenAI Presence signals a shift toward high-value jobs, clear permissions, testing and human handoffs when AI agents enter operations.
Marketing & Business
What Turns Customer Insight into Action?
Insight matters only when it helps a company choose a problem to solve, an action to test and a measure for checking the result.
Market Notes
Where Is the New Security Boundary for Enterprise AI?
Google's latest security update suggests that AI governance must control specific data and actions, not simply allow or block an entire tool.
Business management
As a Business Grows, Manage the Handoffs First
Many operating problems arise not because individual functions perform poorly, but because work breaks down when it moves between them.
Market Notes
Enterprise AI Is Moving Closer to Where the Data Lives
New hybrid and on-premises AI deployments show that the management question has shifted from choosing a model to designing where AI may work, use…
Skills & Personal Development
How Do Practice and Feedback Improve Performance?
Capability does not grow simply because more time is spent consuming information. A learning cycle built around an output, practice, feedback and adjustment turns…
Market Notes
OpenAI Presence Signals a Shift from Chatbots to Service Capability
OpenAI Presence suggests that enterprise AI is moving from a chatbot that answers well to a controlled operating capability within service workflows.
Research methods
How Do You Build a Coherent Study from Research Questions?
A coherent research framework starts with the question to be answered, then identifies concepts, variables, relationships and measurement.
Technology
Effective AI Pilots Begin by Choosing the Right Work
An AI pilot creates value when an organization selects the right task, defines quality standards and designs review controls before scaling.
Market Notes
Skills Gaps Have Become the Bottleneck in AI Strategy
Future of Jobs 2025 data suggests that training cannot remain a support activity while AI reshapes operating models and skill requirements.
Market Notes
Business Context Determines the Value of Enterprise AI
The Microsoft–Databricks deal suggests that AI advantage increasingly rests on business context, trusted data and a shared control system.
Marketing & Business
When Customer Experience Fails, What Should a Company Do?
One incident need not cost a customer; how a company detects, responds, empowers and learns from it determines the trust that follows.
Market Notes
Redesigning Work Is the Real Test of AI Value
New Microsoft evidence suggests that the AI question is shifting from tool use to work design, decision rights and quality standards.
Business management
Measuring What Matters for Better Management Decisions
A metric creates value only when it helps a manager see a choice, a problem and an action that needs to be taken.
Skills & Personal Development
Reflection Turns Experience into Learning Capability
A short, structured note-taking practice that turns everyday experience into specific adjustments at work.
Market Notes
What Does an AI-Ready Operating Model Need?
The 2026 Work Trend Index suggests that AI advantage depends on redesigning work, not merely issuing more tools.
Research methods
Literature Reviews Need an Argument, Not a Catalogue
A strong literature review organizes knowledge, demonstrates the research gap and leads naturally to the research question.
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Professional exchange